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This major heavy equipment manufacturer is the world's leading manufacturer of powerful
earthmovers, mining trucks and other heavy equipment. Their Dealer Channel Systems
group creates the systems that help their dealers and customers keep these multi-million
dollar investments up and running.
Business Strategy
The largely industrial use of their equipment creates a lucrative market for parts
and service. To increase their share of this market, the company promises its clients fast
lead times, delivering of parts within twenty-four hours, and minimal machine downtime through
maintenance plans backed by quality their parts and service. To deliver on these promises,
they needed enhanced capabilities for parts ordering and tracking, repair scheduling, and
contract pricing and management. This company looked to Waterstone Consulting to develop
the solution.
Technology Strategy Waterstone Consulting's customer management expertise helped this company identify the key initiatives that would enable its business strategy:
To deliver on these initiatives, Waterstone Consulting developed a comprehensive
maintenance management system for the field service technicians that tracks
maintenance histories, conducts elaborate pricing calculations, analyzes costs
and helps with repair scheduling. This complex, yet easy-to-use system was
designed using object-oriented Visual C++ to provide maximum flexibility while
reducing development times and cost.
To facilitate the purchase of Caterpillar parts and service from remote
locations, Waterstone Consulting provided users with dial-up access into
the dealers AS/400 systems. This link made it simple for Caterpillar
customers to check parts availability and to place orders at Cat
dealers. Waterstone Consulting designed
a standard Windows user interface for the new system to ensure fast ramp-up time
for their global customer base.
Project Approach
Using a Joint Application
Development (JAD) approach, Waterstone Consulting partnered with the experts of
this company to ensure full understanding of the complex rules governing their
maintenance schedules and contract pricing. The project team gained critical
input by developing and testing a prototype system with users in several dealer
locations before the system was rolled out worldwide.
Project Success
This
company realized immediate benefits from its new customer management system. The
company can not only deliver improved service to its dealer network and
end-customers, but can also better market its profitable maintenance contracts
now that it has the ability to accurately demonstrate the true cost of ownership
over the life of the equipment. The result: tangible increases in productivity,
profitability and customer satisfaction.
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