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"A lot of people create web sites. But Waterstone understands how to build a truly 'Net-enabled, mission-critical business system. They proved it, getting us online and taking orders in less than four months." - Vice President of IS

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This Distributor of Media Spots is a leading provider of high-quality duplication and distribution services for spot television and radio commercials, corporate training videos, and other electronic programs. The company's sophisticated distribution channels include satellite delivery systems, fiber optic and fax mail networks.
Executive Summary

Business Strategy

The company needed to improve its spot order management and distribution process for the more than 1200 television stations and 10,000 radio stations that it serves nationwide. Specific challenges included cutting order cycle time and improving customer service.

The company engaged Waterstone Consulting to develop its cutting-edge system. "Waterstone put this system together faster than I ever imagined it could happen," said the Vice President of Marketing at the distributor.

Technology Strategy

Waterstone Consulting's technical strategy met the business needs:

• Tighten ties to the customer by supporting universal remote access to the order management system
  
• Shorten the order cycle by transmitting digitized orders from the Internet through the satellite distribution network
  
• Reduce cost by eliminating duplicate data entry
  

Project Approach

Waterstone Consulting looked to the internet to build a universally accessible order management system which would allow all this company's customers to place orders, check order status, and generate reports, regardless of the customer's systems platform. In addition to cutting costs in the order-entry department, Waterstone Consulting leveraged the company's current technology investment by using Net Dynamics to provide fast access to the company's previously installed Informix database.

Project Success

The company's sleek new order management system is positioned to provide secured access to a digital "jukebox" of commercials, videos, and production materials. With the click of a mouse, customers will order their spots, and digitally transmit them to radio and TV stations across the country.

EXECUTIVE SUMMARY

Industry: Distribution	Benefit: Shorter lead times Improved customer service Reduced errors & duplicate entry
Solution: Internet-based Order Management system	Technology: Java, Javascript, & HTML Microsoft Internet Information Server Windows NT & SQL Server Informix Net Dynamics Microsoft Front Page