Waterstone Consulting News & Events

Want To Win With CRM? Use It!

Waterstone Consulting leverages internal
customer-relationship-management
experience to pursue market.
Market researcher International Data Corp. forecasts a 46-percent CAGR for the customer-relationship-management (CRM) market, predicting that it will reach a total value of $9 billion by 2002. Waterstone Consulting, a seven-year-old solutions-integration firm based in Des Plaines, IL, is paddling hard to catch this wave. Its latest surfboard: Pivotal Software Inc.'s Relationship 99, a "360-degree" CRM application package that integrates outside sales, marketing-campaign management, order processing, telemarketing, and customer support.

Key to betting on this CRM package was the integrator's internal use of Relationship 99. "We know what a powerful tool it can be when implemented correctly," says Rick Podgorski, Waterstone's president. "We have the benefit of approaching implementations as a business user. This insight helps us deliver solutions that drive bottom-line impact from day one."

Podgorski's company joins a small group of SIs chosen by North Vancouver, British Columbia-based Pivotal as "preferred implementation partners." Waterstone will implement the eRelationship and Relationship 99/SQL7 application suites for transforming Web sites into "Internet relationship hubs" and enhancing Microsoft BackOffice platforms, respectively.