Sales & Marketing Management magazine's Sales Management Conference & Expo
October 14-16,1996 Chicago Hilton & Towers
Michael J. Soenen - Waterstone Consulting

In an age where "customization is king," how does your company meet customers' demands without breaking the bank? Hear how two manufacturers with highly complex products generate quotes with pin-point accuracy, reduce training costs and improve their image. In addition to an on-line look at this technology, we will discuss:

• How this technology increases revenue, while reducing cost
• How configurators fit in with other SFA applications
• Applicability to other industries including Insurance, Financial Services, Telecommunications, and Retail

Michael J. Soenen - Waterstone Consulting

Michael Soenen is a partner at Waterstone Consulting and director of the firm's Sales and Marketing Automation practice. Mr. Soenen's industry experience and mobile computing expertise includes engagements with many Fortune 100 companies. Prior to Waterstone Consulting, Mr. Soenen worked for Andersen Consulting's World Headquarters and at Kraft Foods, where he helped lead a nationwide consolidation of the food giant's distribution centers. Mr. Soenen has spoken at COMMON Mid-range Systems User Group, Annual Conference, and various technical conferences.